Consumer Appeal Essay -- essays research papers fc

Consumer Appeal     Advertisers of to sidereal day have strategically combined commercials andtelevision shows in order to sell products. Gloria Steinem discusses a similaridea in her article, "Sex, Lies, and Advertising." She repeatedly demonstrateshow advertisements, particularly in magazines, are complementary to the articlesaround them. In the same manner, so are commercials to television programs.They are both aimed at the same groups or types of people, such as sex, age,gender, etc.     Many times, the time of day or day of the week a show is aired has a lotto do with the types of viewers the program will attract. Thus, the types ofcommercials will also differ. On Saturday nights at 1000 p.m., the program"Profiler" airs, a mystery-thriller series. The story line is of a young,beautiful white female trying to capture a serial killer/ baseer, who killed herhusband and continues to stalk her. The show is very detail oriented , in thesense that the viewers need to pay close attention to what is going on to beable to come along with the mystery. It tends to "suck you in", so to say,because it causes the viewers to become involved and engrossed in solving themystery.     The assumed target of this series is mainly adults over the age oftwenty-five, with the exceptions of those viewers that do not watch it at thetime it actually airs, but they tape it to watc...